GiftGen.co.uk, the easy to use gift advice web-site has launched its new look site, which is not only great looking, but also much easier to use. The site, which suggests a wide range of gift ideas based on the type of person you are buying for and how much you want to spend, does not have its own products to promote and is therefore free to suggest any gift idea under the sun. Ideas range from ‘print your own novelty voucher’ or ‘bar of chocolate’, to a ‘hot air balloon ride with champagne’ or ‘sponsor a goat for a 3rd world family’. The search results also show links to shops where you can find your selected gift ideas either on-line or on the high street.
Mark, the co-creator of GiftGen.co.uk said “The new design means that the site not only looks clearer, but the most relevant suggestions are visible first in the search results. The site is also faster, due to a significant reduction in the use of graphics. We have also added a set of ‘price compare’ site links for each gift, so users can quickly jump to froogle or kelkoo for instance, to compare prices of a gift idea”.
Mike, also co-creator adds: “It’s been a lot of work getting the new layout exactly how we wanted it. We’ve used the philosophy of ‘less is more’ to whittle the site down to the bare bones, making it clean, tidy and functional.”
The new GiftGen interface is very easy to use. Just enter how much you want to spend, select the age of the person you are buying a gift for, their character and gender. The site will then show the resulting list of gift suggestions in relevance order, with a set of links to web-shops, price compare sites and high street shops that can all be clicked on. You can also refine your search by selecting a specific category of gift (e.g. ‘garden ideas’ or ‘silly / jokey ideas’).
Some Beta testers’ quotes; “100% Better”, “FAULTLESS”, “Very clean & Crisp”.
Notes for editors
GiftGen.co.uk is the creation of two college friends who are both now in their mid-thirties. The new interface has been eight months in the making, which involved going back to a blank sheet of paper, and writing a brand new interface from scratch. It has been an iterative process of improvements. Priorities in design have been to keep it simple and intuitive to use.